In the long running series on how commercials can show how mainstream the bicycle is embedded in a culture (from the Netherlands). Brands want to be associated with bicycles, instead of with cars. They know this is way to the hearts of so many. In a country where it is OK to cycle without a helmet and while using your cell phone

This one has almost no text, but should be universal: it is all about beer, soccer and bicycles! Especially interesting in current trends is the way the cyclist overtakes the guy on the scooter (who is wearing the helmet)! You see how the bicycle is not only fun, but also has incredible accessibility!



(while getting the beer: cynical): 'Good preparation!'
Text: 'We are home again.'